Reputation management company New York warns businesses to be careful when hiring a reputation management company to overlook their online reputation management practices. There are a considerable amount of individuals who have made a living out of scamming businesses and people out of thousands of dollars under the impression that they were saving their online reputation management. In reality, these scammers that pose as a reputation management company are not doing your brand any favors. Instead, the scammers will give you false updates to make it seem as though they are doing something to improve your online reputation management efforts for you. Reputation management company New York likes to refer to these fake companies as “black hat firms”.
Some black hat firms that have been performing illegal business activity and even in some cases blackmail have been reprimanded by law enforcements. There are still many out there. Your company needs to ensure that the service they are looking for is legitimate and will not lead you into being fooled by scammers knows as black hate firms. A reputation management company should be trusted to take care of your online reputation management. There are legitimate reputation management company New York businesses out there. These genuine reputation management company specializing in online reputation management are known as “white hats”. The sad reality that black hat firms even exist makes it seem dangerous to trust anyone with your online reputation management New York.
Black hat firms may want to damage your online reputation management even more than when you first approached them for help. They may post fake reviews to further injure your image and reputation. This practice of posting fake content is known as “astroturfing”.
Look into the reputation management company New York that you’re interested in and make sure that they are white hats.