Your brand is your foundation. You cannot have a successful marketing campaign unless you have a successful brand. The best brand strategy companies such as BrandQuest know that, and that’s why they are able to help you with creating your own brand.
Michael Porter said that the essence of strategy is choosing what not to do, and he was completely right. Sometimes doing less is more, and that philosophy can go a long way.
Your brand is what makes you stand out among others. It is responsible for growing your reputation, securing the loyalty of your clients, and most importantly – for formulating first impressions.
When you start developing your business your resources are tight, and you want to squeeze every penny. Unfortunately, companies often forget about branding since to them it looks like a waste of time, or they simply make a couple of mistakes with branding along the way. Here are some of the most common and biggest branding errors that can happen:
- Not having a brand at all
A large number of companies and startups attempt to start and build their business momentum without having a brand. Or even worse, they behave like total amateurs and slap a brand together in a few minutes. The truth is, a real brand demands a significant effort. The process of creating a brand is not something that you can just improvise. You need to do your research, and you need to do it comprehensively.
- Copying another brand
Looking at other brands for inspiration is perfectly normal, but it can be dangerous. It’s tempting to use strategies that other companies use. After all, you are trying to enter the same business that they’re in. It can be tempting to copy another brand completely, but that will bring you nothing but sorrow. Differentiation is the key to success.
- Color does matter
90% of snap judgments are made about brands and products are based o color alone. Most commonly liked color is blue, but that doesn’t mean that you should use it. Use a color that will represent your passion for your work or a color that will represent your company’s policies. If a potential client feels that the colors you choose don’t match the product you’re trying to sell or your brand they will choose to buy some other product or go elsewhere.
4.Define your focus
Ask yourself what category you’re competing in and what is your goal? If you aim to be the leader in your area, you need to make a statement about that. Focus on the words such as leadership, authority, and command. If that does not work, don’t change your stance immediately. Let your brand develop, and let it breathe.
- Omitting personal brands
Omitting personal brands was once considered good but nowadays customers do not trust corporate brands. People trust other people, and they trust their opinions. The best way to do this is by connecting personal brands with your corporate brand.
Making a brand is not easy, and it is not something that anyone can do. You need to invent your brand and you need to know who your customers will be. You might be able to avoid some of these errors if you decide to build your brand for yourself. If you recognize the fact that you cannot do all of this by yourself, do not be afraid to ask for help. Strategic branding consultants – BrandQuest and similar companies are here to help you develop your brand.