You spend hours working on that perfect article you hope will boost your online reputation. With a final draft and a title, you post your new article and then sit back and wait for the page hits to start rolling in. Except they don’t roll in. So you consult with some your closest friends and allies who all tell you that your title is terrible. Could it be that your title is keeping people from reading your article?
If there is one thing that article writing services know about titles, it is the fact that these can make or break any piece of content. A well-written title pulls the reader in before that reader ever gets to the first sentence. On the other hand, a poorly written title can chase readers away in droves.
Titles are important because they:
- tell the reader what the piece is about;
- give the reader some idea of the writer’s angle;
- prepare the reader’s mind for what is about to be read; and
- give clarity to search engine algorithms
Exploring each of these four points should make it obvious how a title can make or break your article. If you are ready to start writing great titles that promote your killer content, read on.
Tell Me What It’s About
The average web user has a very short attention span. If a reader is browsing content looking for something interesting to read, he or she is probably going to make his/her decision based on the title. If the title suggests something the reader wants to read, he/she’s more likely to move on to the actual content.
One thing web readers hate is reading an article that does not match its title. This is considered a bait and switch scenario, whether a writer does it intentionally or accidentally. Bait and switch costs you readers. Be cognisant of it.
Tell Me What Your Angle Is
Sometimes the topic alone is not enough to engage the interest of readers. Sometimes they also want to know what your angle is. Political writing is a good example. People tend to read articles written from the same point of view they already have. If they read articles from opposite views, it’s generally just a matter of curiosity. If the reader can’t tell your angle from the title, he or she might not be willing to take the chance.
Prepare My Mind to Read What You’ve Written
Let’s face it; most people don’t like surprises. They certainly don’t like to be set up with a title only to be so surprised by the content that they walk away feeling overwhelmed. So if your article is shocking in its content, use an equally shocking title – without overstepping common decency, of course. On the other hand, do not use a shocking title if your content would be considered more on the benign side.
Tell Search Engines What You’re Doing
Article writing services know that titles have a significant impact on SEO results because search algorithms look for certain information in a title and compare it to similar words and phrases found in the body of the text. This is done to establish relevance. Whether you know it or not, search algorithms are sophisticated enough that they can now accurately analyse whether a title is truly relevant or not. Irrelevance results in poor SEO performance.
Article writing services go to great lengths to create great titles to go with the killer content they create. You should too. And now you know why. The title you write can make or break your content.